BREAKING NEWS: General Mills now only use GMO-free oats in Cheerio's.
As opposed to the non-existent GMO oats.
General Mills latest marketing ploy loudly declares their use of 'GMO-free' oats in an attempt to attract the less astute but nevertheless good-willed environmentalists and health foodies.
But the truth behind their newly plastered anti-GMO cereal boxes is that oats have managed to stay clear of Monsanto's meddling, mainly due to money.
Despite the much-loved oat packing in an impressive load of nutrients, they are an unproductive crop to harvest when compared to corn or soybeans. According to the USDA, the average revenue per acre of oats was a mere $245. Whereas corn and soybeans steam ahead with a revenue of $1,073 and $596.
This, amongst other reasons, makes oats an unattractive victim/subject for genetic engineer's. Developing genetically engineered seeds is expensive business, and there simply are not enough oat farmers or farmed oats to make this endeavour profitable.
Such empty anti-GMO claims made from General Mills divert attention away from the steps they could be taking to be true environmental custodians, such as sourcing their ingredients organically.
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