WHY BRITS DON'T GIVE EHOUGH TO CHARITY

This weeks Metro revealed that doing good deeds for others makes 60% of us feel good about ourselves. Yet ironically, this nation has comparatively poor stats for charitable giving.  

The UK average annual charitable donation is £147.84 – less than a tenth of the USA average charity giving per head. Furthermore, a study by New Philanthropy Capital reveals most Brits don’t see giving to charity as a duty.

It has been suggested the lack of information provided by charities largely contributes to our stinginess.

Reluctance to donate is often explained by widespread distrust in charities as being poorly run and inefficient mechanisms for channelling our hard earned money to where it’s needed.  

To combat this prejudice, charities must provide donors with more evidence of their impact, and greater explanation of how donations are used. Studies show 10% of mainstream donors and 13% of rich donors would give more if charities provided better information. The effect would be a £665m annual boost to charities.

Alternatively, trust can be restored through charity evaluators such as GiveWell. GiveWell seeks to identify outstanding charities that are proven to be cost-effective, scalable, and transparent.

GiveWell could present a vital tool for improving the UK’s current shameful lack of charitable generosity. 

THE POOR PERSONS GUIDE TO ETHICAL SHOPPING

I’m a student. I live in London. Rent is through the roof. I work as a volunteer. 

It suffices to say that my bank balance is rarely in positive figures. 

Yet, ethical and responsible shopping still remains an achievable must for me.

It is a common misconception that responsible consumerism is a costly endeavour.

Whilst true that some organic and fair-trade products have bumped up prices, a little rummaging and research proves that we can all aspire to be responsible consumers, even on the breadline.

Allow me to share some of my secrets...

1) DITCH THE CAR/BUS, DON SOME COMFY WALKING SHOES.

One of the most simply yet effective ways to help the environment (and your waistline).

Walk to the shops instead and you will save money at the pump/on your oyster card! 

2) REDUCED SECTION - A BARGAIN HUNTERS PARADISE

Supermarkets often drastically cut the prices of food nearing it’s sell-by-date.

This is therefore the perfect place to rummage for the otherwise more expensive organic cuts of meat and fair trade produce.

This also stops perfectly edible food from ending up as waste in landfill sites.

3) CUT THE MEAT

Environmentally meat is a highly inefficient food source, and often more expensive than plant-based protein sources.

Shockingly, rearing meat accounts for 8% of the UK’s greenhouse gas emissions. 

I know that to the devout carnivore, a vegetarian diet can be about as appealing as a cold shower on a Sunday morning, but try at least cut down on meat, and make sure that all meat on your plate comes from a responsible source. Alternatively, companies like Quorn are making some pretty convincing meat substitutes, so you won't have to cancel your traditional sunday roast. 

4) THINK LOCAL

Why not pop down to your local greengrocer or butchers, instead of the boring been-there-before mainstream supermarket?

Supermarkets put the squeeze on producers to provide their products at the lowest cost, which leaves them on the breadline. Paying a fair price for produce means a living wage for small-scale producers, and does not necessarily mean paying a higher price at the till.

Your local greengrocers or butchers are more likely to firstly source their products in a fairer way, and secondly, unlike supermarket foods, they are often grown/reared locally. 

5) PACKAGING

Food does not need to be wrapped like some elaborate Christmas present. 
Avoid over-packaged products, especially when it can't be recycled. This means less waste ends up in landfills.

Also, bring your own bags along. Many supermarkets now offer points reward schemes for doing this, so you’ll be saving pennies as well as the environment.

6)…FINALLY, GROW YOUR OWN!

There’s nothing more satisfying than biting into a juicy tomato bought about entirely by your own TLC. There’s no need to rent an allotment, just seed up some pots, stick them on windowsills/roofs/garden, remember to water them every now and again, and watch your hard work and patience materialise into deliciously fresh treats!

THE OBESITY PREJUDICE

Children dislike fat people, apparently.

Studies have shown that children as young as 4 reflect our cultures negative attitudes towards obesity by rejecting those who are overweight. 

In experiments with more than 100 UK primary school pupils aged four to seven, investigators from Leeds University found that children voiced negative views about a fictional book character called 'fat Alfie'.  The children rejected ‘Fat Alfie’ as someone less likely to get invited to parties, and crucially someone they would not choose to be friends with. Overall however, they voiced positive attitudes towards a ‘wheel-chair-using Alfie’.

Cultures condition our prejudices at a shockingly young age. Children reflect a culture’s attitudes towards body image before they’ve even learnt to tie their shoelaces.

What should we learn from this experiment?

Protests against advertisers who use borderline anorexic models to sell their products tend to focus on teenage girls as those most vulnerable to mental harm. But is this too late? Are we crucially overlooking the group most susceptible to harm by advertising?

Social and cultural norms, often dictated by mass media bombardment, clearly become ingrained at a far earlier age than we often assume. Campaigns to protect children from advertising tend to target that of an explicit or sexual nature. The famous campaign, receiving channel 4 coverage, ‘Stop Pimping our Kids’ focuses on how our mass media causes a premature over-sexualisation of children. This approach is too narrow. Children in fact often do not understand the sexual connotations in the media, but what they crucially do understand is body image. Our culture’s obsession with unattainable thinness becomes imprinted in children at an age far younger than is generally assumed, thus paving the path for unhealthy eating habits to be formed later on.

Media has a strong influence on the very young in society. In light of this we must implement advertising regulations to protect our children.